As athletes look to bring home the gold, technology is helping you stay on top of the summer games by receiving the results on your cell phone.
In an age where conversation is no longer the sole purpose of telephones, the Olympics has found a home as sports fans unwilling to wait for results in prime time are turning to their mobiles.
Marty Nee, AT&T Wireless
"It is the immediacy of it people are after."
Olympics sponsor AT&T wireless is on the cutting edge of Olympics information...
Offering its customers streaming video of the competition from Athens plus scores and results, pictures, even Olympics trivia -- all under the customer's direction.
Marty Nee, AT&T Wireless
"They can sort by Olympic athletes or to the event they're interested in."David Dundas, Acotel
"Stuff that wasn't available for the last Olympics is here. And it's really exciting."
And they're not alone -- from its offices in Waltham, content provider Acotel is also diving in to the Olympics information race, offering customers from most wireless networks their own customized packages.
The basic offers text messages at a cost of $0.30 apiece with the latest updated results from Athens…
David Dundas, Acotel
"U.S. Softball Team gets another win beating Australia ten to zero..."
And if you're willing to pay more, up to $16 a month, you can add pictures, check the latest medal count and even hear audio interviews with the athletes...
Athlete Interview
"From here I just need to get some rest, sleep in, relax and have fun tomorrow night."
It all fits with an on-the-go, digital lifestyle and according to Acotel's General Manager it wipes out the seven-hour time lag between the East Coast and Athens.
Nino Tarantino, Acotel General Manager
"They can receive the alert on the phone almost simultaneously and decide what to watch that evening later on TV."
AT&T Wireless is partnered with NBC in its Olympics coverage, while Acotel is teamed up with the Associated Press.
For more information on their offerings visit www.acotelusa.com.
